Featured Projects selected to demonstrate customized scopes of work.
A full list of clients and scope available upon request.

Meadowood Napa Valley

Full scope Spa and Retail Consulting

“What I loved most about working with the Meadowood team was how each department was so willing to contribute to the success of the spa.  Right from the beginning, the owner’s rep was open to all possibilities and very willing to do whatever it took to make the spa distinguishable in their market.  From Marketing and PR to Shipping and Receiving to Housekeeping, everyone that I approached for input helped in any way they could.”

• Created an all-suite program concept and the ‘no check-in desk’ arrival sequence
• Designed the inclusion of a customized wellness consultation as a pre-treatment in-take method to elevate attention to detail during service.
• Integrated the property’s F&B philosophy by working with Chef to develop food and elixir program that concurred with wellness treatments and packages
• Planned retail program including curating goods, buying, financials, store planograms and retail training

Jumeirah Hotels and Resorts

Spa and Wellness Brand Development

“Working on the development of the Jumeirah Spa brand was a one in a million opportunity.  Being entrusted to help create a world class concept was both challenging and exhilarating.  We received very clear objectives from Group Director of Spas Anni Hood where her vision created a platform for out-of-the-box creativity and inventiveness which I believe resulted in a culturally diverse and authentically wellness-focused product. This idea was truly ahead of the times.”

• Worked directly with Global Group Director of Spas to develop fully scalable spa and wellness programs which resulted in the launch of Talise Spa Brand worldwide
• Wrote Design Standards for three levels of spas: hotel, resort and destination
• Created tiered facility programs within scalable margins so that both new builds and existing spas could become Talise Spas. 

Five Wellbeing Studio + Spa

Brand Development, Interior Design, Menu Engineering, Retail

“Betsy Abrams, the owner, is probably one of the most innovative early adopters that I have ever met.  When she came to me about developing a spa brand that was scalable and able to serve smaller communities around the country, I immediately knew she had something.  She understood that there was an urgent need to get wellbeing to as many people as possible which really resonated with me.  Her absolutely clear vision of how she wanted to change the world that made me feel that I wanted to be part of that.”

• A true concept-to-completion scope of work where the integration of all approved ideas needed to spill into brand standards, marketing, service protocols, and retail.
• Lead project team on behalf of ownership to bring the project to completion
• Developed a fully scalable spa brand able to serve both the luxury day spa and 4-star hotel markets

Duke Center for Integrative Medicine

Facility Program, Space Planning, Technical Services, Equipment Specification

“I learned so much from working with Duke and with Joseph DeNucci who was their COO in charge of the Center’s development. At the time, DCIM was only the second of its kind in the country and as result, the team was not like any other I had worked with in the hospitality arena.  Our team included Duke Health, their Department of Architecture and Design and a myriad of medical and hospital administration staff to get this off the ground.  To this day, I am most grateful to Duke and Joseph for being the leaders that taught me the world of health and wellness design.”

• Wrote the model for a new integrative medicine program that was blended with a spa and hospitality program
• Worked with architects to define the spaces and layouts of this new model
• Specified equipment and technical specifications for both the integrative and spa services 

Half Moon Jamaica

Concept, Interior Design, Project Oversight

“The family that owned the property entrusted us to create a new spa for them from start to finish.  We identified the unoccupied Managing Director’s house on property as the proposed site and from there, it just all made sense.  We asked for six guest rooms to turn into Spa Guest Rooms where we made both design and service connections to the spa.  Ownership saw the opportunity to customize these rooms as wellness rooms and took it making this project unique in its deliberate relationship between sleep and spa.”

• Created the ‘Spa Guru’ program that included a curated apothecary from which The Guru could provide individually crafted treatments. Stella was a long-time team member that had moved into a role of wisdom among staff so giving her the space to expand upon that made perfect sense.  In doing so, it shaped a distinct point-of-difference for the property among Caribbean spas.
• Designed a Signature Water Experience in the vernacular of the island’s naturally occurring Dunn’s River Falls that served both as water feature and individual lounge pool zone.

Devil’s Thumb Ranch

Full Scope Spa Consulting, Interior Design

“Privately-owned by a couple who are philanthropists, community leaders and care-takers of the forest they built their hotel in, this project taught me about true environmental stewardship.  With an epidemic of beetles killing elm trees in the forests of Colorado, the owners asked us to use as much of the beetle kill trees in our design from the ranch’s forest so that we would both help mitigate the loss as well as recycle something devastating into something worthwhile.  It was a good lesson learning in how to respect the forest and how to make change in the use of materials for construction.”

• Worked one-on-one with ownership on all details of the spa including how to position it with the hotel
• Programmed the spa facility and worked with the architects to create the best possible flow for this two-story new build which included the new concept of separating guest arrival from departure.
• Specified custom materials and cleaning methods that had minimum impact on the environment